INBOX INSIGHTS: When AI-First Goes Wrong Part 3, Speakability and Text to Speech AI (2025-06-11) :: View in browser ๐ Download our new, free AI-Ready Marketing Strategy Kit! Watch This Newsletter ๐ง Listen to this newsletter as an MP3 When AI-First Goes Spectacularly Wrong – Part 3 If you missed Part 2 on why smart […]
Category: management consulting

So What? How To Use Generative AI To Build A Sales Playbook
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to use generative AI to build a robust sales […]
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INBOX INSIGHTS, May 28, 2025: When AI-First Goes Wrong, Using AI on Your Dark Data
INBOX INSIGHTS: When AI-First Goes Wrong, Using AI on Your Dark Data (2025-05-28) :: View in browser ๐ Our Unofficial Guide to the LinkedIn Algorithm has just been updated with brand new information! Watch This Newsletter ๐ง Listen to this newsletter as an MP3 When AI-First Goes Spectacularly Wrong: Part 1 Last week, we talked […]
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INBOX INSIGHTS: Fear-Based Management Failures, Economic Indicators (2025-05-21)
INBOX INSIGHTS: Fear-Based Management Failures, Economic Indicators (2025-05-21) :: View in browser ๐ Our Unofficial Guide to the LinkedIn Algorithm has just been updated with brand new information! Watch This Newsletter ๐ง Listen to this newsletter as an MP3 Leading With Fear Is Not Leadership I posted about this on LinkedIn this week, but it […]
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In-Ear Insights: Navigating Terrible Leadership and the AI Career Threat
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss troubling new trends in leadership and how you can navigate an increasingly demanding work environment. You’ll learn to identify the difference between tough business decisions and terrible leadership tactics. You’ll discover practical strategies to document issues and set healthy boundaries with […]
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Change Management in AI and SEO
This content was originally featured in the March 26th, 2025 newsletter found here: INBOX INSIGHTS, March 26, 2025: Change Management in AI and SEO, Content Translation Change Management: Navigating SEO for AI Iโve been thinking a lot about the shift happening in SEO lately. Weโre no longer just optimizing for Googleโs algorithms and human readers […]
INBOX INSIGHTS, April 2, 2025: Failing Up, AI Stability vs.ย Capability
INBOX INSIGHTS: Failing Up, AI Stability vs.ย Capability (2025-04-02) :: View in browser ๐ Pre-order our new course, Generative AI Use Cases for Marketers! Watch This Newsletter ๐บ Click/tap to see the video on YouTube Why Failing Up is a Business Liability in the AI Era Weโve all been there. Youโre sitting in yet another meeting […]
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So What? Basics of SEO for AI
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn the basics of SEO for AI and how to optimize […]

Skills Inventories
This data was originally featured in the February 12th, 2025 newsletter found here: INBOX INSIGHTS, February 12, 2025: Why You Need a Skills Matrix, Skills Inventories In this weekโs Data Diaries, letโs talk about the skills of artificial intelligence. As Katie highlighted in this weekโs podcast and the opening section, one of the things we […]

Finding Clarity
This post was originally featured in the February 2nd, 2025 newsletter found here: INBOX INSIGHTS, February 2, 2025: Finding Clarity, Dealing with Missing Data Finding Clarity When Everything Feels Overwhelming Iโve been waking up with a sense of dread every day for a few weeks. I know Iโm not alone. A lot of us are […]